The advancement in technology, the transition from physical to digital workspaces, and the rapid increase in the use of social media, especially during the pandemic, have transformed every aspect of a job. HR professionals, who were once associated with mostly talent acquisition and the “behind the scenes” of the workforce and the workplace, are now emerging out to be brand builders by incorporating digital marketing in their functions.
It is almost interesting to see how HR departments are infusing digital marketing strategies to improve business agility, develop a diverse workforce and build a brand identity and awareness.
Here are five digital marketing strategies that can aid in effective digital campaigns for HR communities:
1. Social media for talent acquisition: Given that 87% of recruiters regularly use LinkedIn, it is the most popular professional social media platform. Recruiting through social media helps in making the entire process quicker and helps in easily facilitating a dialogue without making the job seeker intimidated. Recruiters can quickly scan through the profiles to know more about the candidates, upload creative posts that can highlight the culture of the organization like employee testimonials, etc so that the most suitable candidate can be hired.
2. Employer branding: An employer brand is a significant aspect of the employee value proposition because it is essentially what the company communicates to potential and current employees as its identity. A strong employer brand conveys the message that the company is a good employer and a fantastic place to work. HR professionals can upload posts, blogs, and videos on websites and social media about the work culture, special get-togethers, or activities to build a positive brand image.
3. Website optimization through the “HR lens”: The first place a person visits to get information about the company is its website. Thus, it becomes extremely crucial that the website is updated regularly with the right content about the company’s business, vision, mission, values, and culture. This can be done by uploading the company’s annual meetings, the company’s growth reports, previous campaigns, providing content on employee experience, details of the leadership, including images and quotations, and so on. This will aid in the development of brand value and visibility.
4. Making internal communication easy and interesting: Most HR emails and messages go unnoticed, so why not pump up those daily updates and routine weekly messages in a creative and engaging manner? Creating some inspirational posts to help employees fight those Monday blues, relatable-fun memes to lighten their stress on an intensive day, and posting blogs and bulletins about the important updates are some of the ways to make sure you engage the employees in the conversation and make them feel heard and important.
5. Data analysis: Well, data is not just for marketers or the ‘tech guys’, HR professionals too can find a great deal of helpful information from it. HR can use analytics to build strategies to reach out to suitable candidates. Tracking data on the likes and dislikes of the employees can help to create a meaningful work environment and the performance of the workforce to manage talent effectively. The bottom line is, HR professionals should make data an asset.
You can supercharge your HR efforts by applying the aforestated digital marketing strategies for Human Resource departments. Remember, now more than ever, it is important to facilitate meaningful and engaging conversations with potential and current employees to make them feel heard, important and visible. Digital Marketing infused with HR campaigns can boost your company’s branding, improve the recruitment processes, convey messages seamlessly, and ensure employee engagement and retention.
Read our earlier post where we discussed The Dramatic Rise of Digital Marketing
